Functionality first, because nobody benefits from a design that does not work (properly) or that is misunderstood by the user.
This article is written by Tilt Amsterdam, Creative Studio in Amsterdam.
Ethical design: I’ve never heard a user honestly say that he would benefit from a pre-selected checkbox placed out of sight when ordering online. This means that he – without knowing it – orders extra mumbo jumbo that he doesn’t want to pay for. As a designer, your job is to produce designs that do not run counter to the user’s morale.
This article is written by tiltamsterdam.com. Creative Studio in Amsterdam.
Interaction Design & UI
In interaction design, the term ‘interaction’ actually says it all; it’s about the interaction between people and systems. The key question here is how communication takes place. When it comes to designing for the web, the interaction designer focuses on it:
Textual content: headers, paragraph texts and texts in call to actions such as buttons.
The interfaces with online marketing
The difference between them is in the focus. In online marketing research, the focus is more on issues such as consumer behavior, spending patterns, reach, strategy and trends in the market, with the focus on sales conversions. UX design is more about the behavior patterns of the user, visualization, functionality and goals are mainly focused on a better experience.
UX design and online marketing reinforce each other
A concrete example? Online marketing collects conversion data, trends and the pattern of consumer behaviour. They will pass this on to UX, who will create issues from it and who will investigate and test it. Once the causes have been found, a new design will be made to remove obstacles to a good user experience. The problems found therefore form a basis for: the button that needs to turn green / the page that needed to be loaded faster in the mobile browser / the choice to still implement Paypal as a means of payment / a chat function in addition to the regular